The Chamber will maintain its marketing
despite budget pressures because these efforts are
important to you. While we, like most
businesses, are looking for cost savings
opportunities, this is not an area that will be
slighted.
Not surprisingly, we are staunch
promoters of buying locally. We have increased our
efforts with holiday shop locally campaigns and
constant reminders through newspaper articles and
emails that local spending really does have an
impact on our friends and neighbors.
As we
look for what more might be done, we ask our
members to provide feedback on a few programs that
we could consider implementing.
The first
is an organized member-to-member discount program.
Nothing complicated, but nothing minor, either. We
would expect participants to provide meaningful
discounts for members in return for the promotion
received through the program. A meaningful
discount may be a minimum of 10%.
Some
members have already chosen to provide discount to
fellow members, like Lost Nation Theater's 25%
sponsorship discount described
here.
1. Would you be willing to offer a
discount to fellow members?
2. Would you be
likely to take advantage of offered discounts?
The second, still in the conceptual stage,
would be more of an e-network, in the sense that
it could bring buyers and sellers together. To
help define it, I need answers to some
questions.
1. Of the goods and services
that you don't buy locally, is
it:
a. out of habit - you've
not given it much thought
lately?
b. because you
haven't found it locally?
c.
because it is a substantially better
price?
d. out of
convenience?
2. Would you consider taking a
look at your out-of-area purchases?
3.
Would you consider switching to a local purchase
if it
was
discovered to be available?
4. Is the
impact of local spending important to
you?
5. Do you offer a unique product or
service that others may not know can be found
locally?
Please get your comments on these
questions to me. It will only take a few minutes,
and your input is very important to get before we
can move forward with any potential programs.
Take a minute and email your response to me
at
mailto:cvchamber@aol.com.